Your business needs to get your message in front of potential customers and Internet marketing lets you communicate with a more targeted audience. Potential clients are searching online for products and services more than ever, either on a desktop computer or with a mobile device such as a smartphone. But, according to Statistic Brain, only 45% of small businesses have their own website!
A potential client is looking for your capabilities and services but they also want to know what you believe in, what your team looks like, and find out if you’re passionate about the same types of things they are. Do you share HOW you do business and WHY you do it that way? This will set you apart from your competition. You’re not always competing on price. You’re also competing on your level of service, on your trustworthiness, on your values, on what you believe in, and the story you’re telling.