Google Penguin Update - Did You Lose Rank?
With the recent Google Penguin update, some websites have reportedly seen a big drop in traffic. Sites that were considered "spammy" immediately found that they had slipped much lower in search results. While monitoring your position in the search engines, have you noticed an improvement or has your website been one of many to disappear in search results?
To run a successful marketing campaign online, you must monitor and analyze your own website position in the search engines. Reviewing website statistics and Google Analytics on a regular basis will help you determine your strengths (and weaknesses) when trying to reach your target audience online.
As for content on your website, you must update text on a regular basis. (Common practice is once a month, not once every few years!) The best search engine optimization results happen when you know your customers and know your industry. The goal is for customers to find you. Don't get hung up on keyword density and inbound/outbound links - focus on providing your customers with quality content.
The Geeks monitor how search engines analyze websites, and we have a pretty good idea of what search engines are looking for in regard to content. We can help you put quality at the top of the priority list and keep it there.